WOMEN’S KITEBOARDING ASSOCIATION

Hood River, OR — July 11, 2005: The Women’s Kiteboarding Association (WKA) announces its inception into the kiteboarding community to encourage, advance, and promote female participation in the sport. | July 11, 2005 Hood River, OR — July 11, 2005: The Women’s Kiteboarding Association (WKA) announces its inception into the kiteboarding community to encourage, advance, and promote female participation in the sport. The goals of the Women’s Kiteboarding Association are to progress and promote women of all ages and abilities in the sport of kiteboarding, as well as establish and preserve free and safe access to a clean shoreline and ocean environment. The WKA will initially focus on promoting kiteboarding to women through events such as Kite Nights and Womens Kite Clinics. The organization will also serve as the principle women’s kiteboarding resource for the media, potential sponsors and partners, women amateur and pro riders, and anyone looking to get into the sport. The WKA was founded by kiteboarding industry leaders Tonia Farman and Stacy Boggs in June, 2005. Recognizing a need for women to learn, progress, and enjoy the sport with confidence and camaraderie, Tonia and Stacy set out to create one cohesive community. Founder Tonia Farman reached out to the women in kiteboarding, gathering valuable information and feedback for creating a cohesive community and attracting new blood to the sport. “I picked the brains of many instrumental women to analyze their hurdles and victories in learning and progressing the sport. It was obvious to me that there was a common thread of needs as well as huge marketing and growth potential for women in kiteboarding. The more that we, as an industry, encourage and promote women, the more women and men we can bring into the sport.” Co-founder, Stacy Boggs, adds, “Our timing is impeccable during this exciting time of growth and visibility of kiteboarding to actively focus on the inclusion of women in the sport.” The WKA will promote kiteboarding and the sports accessibility to women of all levels, outlining a clear path to enter the sport with a solid base of camaraderie and community. “I believe women’s presence in kiteboarding will create a dynamic environment as well as highlight the talents of many professional and athletic women. I look forward to women having a voice and hand in the future growth of our industry.” Tonia spent three years at Slingshot Kiteboarding where she managed Public Relations and Communications, driving the information and perception of the products, image and brand across the globe. She moved on to lead the brand as Marketing Director, where she played a key role in exposing kiteboarding and the brand through many media channels including CNN, Outside, NBC, and dozens of print and online publications. She left Slingshot in 2005, and is currently freelance writing for various kiteboarding and women’s publications to further advance the sport. Stacy is the Executive Director of the Association of Wind Sports Industries (AWSI) where she represents the business interests of manufacturers, distributors, retailers, schools, and resorts in the wind sport industries. She provides trade-related information and services to the industry with a focus on promoting industry growth. She is dedicated to creating a solid infrastructure for the wind sports industry, measuring changes and trends within the sport. She continues to be instrumental in creating a dedicated, proactive association focused on success. – END – The Women’s Kiteboarding Association Hood River, OR, USA (01) 509-493-4191 Contact: Tonia Farman info@womenskiteboarding.com

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