Surf Expo: Kiteboarding business developement

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Board Retailers Association has booked fellow wind junkie, Lydia Snider, to present a seminar on the Main Stage at the September 2012 Surf Expo.  We took advantage or the opportunity to book a special presentation for AWSI members.


Start With the End In Mind: Building Your Brand & Business as a Pro-Rider or Instructor

Being a pro-rider isn’t just about the moves and shots in the magazines and those glorious moments on the winners podium. That’s all fleeting – the human body can only take so much of the abuse you put yours through. There’s always someone faster, stronger with better moves gunning for your spot. Then what?  Worn out, pushed aside and nothing left but some aging photos, fading memories of epic trips and a very thin financial cushion. Lydia Snider will share how to build your personal brand, make more money during their career and develop a transition plan for later stages of their career. Instructors: much of this can apply to your business as well.

Join Lydia Friday Sept 7, 3:00pm in the AWSI side room (same room as the party) to learn how to:

  • Build your personal brand
  • Become indispensible to sponsors
  • Potentially expand your sponsorship to mainstream sponsors
  • Increase your income during your career
  • Develop a transition plan for “retirement”

If you are a retailer, school, brand, resort or media you don’t want to miss Lydia’s presentation on the Main Stage Thursday September 6.


How To Use Pinterest for Business

Some people are too quick to discount this new social media site as irrelevant to their business. They think it’s just a bunch of soccer moms in the midwest.  While they were the early adopters, with 45 million users in just over a year, this site is on its way to giving Facebook a run for its money. Used effectively Pinterest could be a very powerful tool for retailers, resorts, schools and brands.

Pinterest is proving to be a very effective social media site for retailers because the creators of Pinterest are not only OK with users selling their wares, they have actually built in a system to refer users directly to your shopping cart.  Even if you don’t have an online shopping cart yet, Pinterest can be very effective for helping new customers find your store and old customers think of you first.

Currently Pinterest drives about 40% of social media purchase referrals. Experts predict this number will skyrocket.  Pinterest referrals are 10% more likely to buy and tend to spend 10% more than other social media referrals.  Now is the time to get your business on board.

You may be groaning, “Oh no, not another social media site to learn and manage.” Don’t worry, while Pinterest is the next new big thing, it is not a completely new learning curve. All the skills you developed on the other sites will apply. If other social media platforms have seemed too intimidating you may be very pleasantly surprised with the simplicity of Pinterest.

Join us September 6, 3:30pm on the Main Stage to learn:

  • What Pinterest is.
  • Why it is so effective for retailers.
  • How to get started.
  • How to effectively represent your business on Pinterest.
  • How to turn Pinterest users into your customers.


What is the AWSI?

The AWSI is a trade association representing the business interests of manufacturers, distributors, retailers, and schools in the wind sport industries. of kiteboarding and windsurfing. Our primary goal is to provide trade-related information and services to the members and to promote industry growth.


And Why?

Your support of the AWSI ensures the continued development of resources to deliver real member value. The AWSI is creating a dedicated, proactive association focused on efficiency, growth, and success.


Distributor and Manufacturer Membership

  • Newsletter to communicate important industry updates.
  • Reduced rates on Product Liability Insurance coverage from Intermarket Insurance.
  • Industry surveys and results that provide important data and trends in our industry.
  • Reduced rates for Surf Expo exhibitor fees and drayage fees.
  • Promotion of Surf Expo to our Retail Members.
  • Hosting of annual industry demo and Surf Expo WIND & KITE industry summit.
  • Freight Savings Plan available to members via Siriani & Associates
  • Retail Member benefits are available at a reduced rate.


Retailer and Resort Membership

  • Newsletter to communicate important industry updates
  • Reduced rates on Product Liability Insurance coverage from Intermarket Insurance.
  • Hosting of annual industry demo and Retailer Symposium
  • Up to 26% savings on your FedEx Express® and FedEx Ground® shipments and at least 70% on your less-than truckload shipments via the Freight Savings Plan from Siriani & Associates. 
  • YRC Freight – National & Regional Interstate LTL Carrier: At least 70% discount on direct shipments from Siriani & Associates. 
  • Extremely competitive credit card merchant rates from Heartland Payment Systems
  • The BRA Retail University – Online retail training for your sales force and retail employees

AWSI Partner Benefits:

  • ActionWatch - ASI is a leader in driving consumers to local stores
  • Allodic Marketing, Inc - multi-media digital advertisements
  • American Health Value - AHV provides Packaged Discount Programs related to Health Savings Accounts (HSA).
  • Dell Small Business - 20% Discount off Hardware and software solutions
  • Heartland Payment Systems - Providing credit and debit card, payroll and related processing services to retail merchants. Significant discounts on credit card rates based on volume.
  • Intermarket Insurance Agency - Intermarket has a strongpresence as a provider of PERSONAL (auto/home/umbrella/life /long term care and disability) and BUSINESS insurance products and services.
  • Open To Buy Retail Systems - Open To Buy Software helps to reduce markdowns and stop overbuying. The affordable and complete software solution has helped thousands of specialty retailers.
  • PayChoice Payroll Processing - PayChoice provides AWSI members direct deposit, omni checks, payroll cards, time clocks and more. PayChoice also helps AWSI members with tax filings and ensuring protection from penalties.
  • POS Software Buyer’s Guide - Use this guide to learn how to quickly find and choose reliable Point of Sale Software and avoid costly mistakes. Whether you are upgrading your current system or buying an entirely new system, the guide is equally beneficial.
  • Quickbooks - One of the most popular Point of Sale Software Systems including customer management software, basic accounting software and great consulting and expertise.
  • Siriani & Associates: Save at least 70% on your shipping costs with the AWSI Freight Savings Plan. Program carriers include FedEx Express, FedEx Ground, FedEx Freight, YRC, New Penn and Central Freight Lines. Special AWSI rates available on international shipping. For details call 800.554.0005.
  • Sports Insurance -To protect your Athletes, Coaches, Directors, Volunteers and Organization. Offering three types of coverage for all your needs; Accident Insurance, General Liability Insurance, and Directors and Officers Insurance. For more information please contact Dana Cagen at (808) 579-3500 or visit their website for more information at
  • Sage Island Interactive Marketing Agency - Sage Island provides strategy, design, development and marketing services to businesses. Whether it’s a single graphic design or an integrated campaign that spans multiple media, our exceptionally creative team of marketing professionals collaborates to deliver the Ultimate Design.
  • Trio Displays - Retail Design, Equipment and Graphics. Trio Displays supplies retail displays and fixtures as well as consulting with clients on retail planning issues.
  • Valutec Card Solutions - Valutec is the largest company providing gift cards and customer retention solutions.


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